What is the Kawaii Aesthetic?

Kawaii aesthetic refers to the art of adorableness in Japan. The cuteness culture, also known as the Kawaii aesthetic, has emerged as an integral part of Japanese popular culture, including entertainment, clothing, food accessories, fashions, and personal appearance. It is characterized by pastel colors, vibrant looks, and frilly clothes. Kawaii’s aesthetic is about enjoying things that look childish similar to the core style of a child. Kawaii aesthetic is extremely popular among Japanese culture. It is adorable and enjoyable. The kawaii-inspired aesthetic and Haruuku are a part of Japanese aesthetics. Shortly, Kawaii means cute in Japanese, which is why it’s cute! Colors that are pastel, kid-friendly clothes, frills, and frills are cute stuff.

kawaii aesthetic girl clothing and outfit

How do you acquire an aesthetic girl with a kawaii look? What clothing and outfit matches the best?

Do not worry about race or ethnicity. It doesn’t matter. Even if you’re not Asian, it is still possible to be Kawaii. Being Kawaii isn’t simply about ethnicity or race. Your body shape isn’t a factor either. Kawaii girls can be small, tall or curvy, flat, or slim!

Have the attitude. Kawaii girls have the charming, pleasant attitude that everyone loves! They have a lot of fun, are extremely friendly to all they meet, do not argue, and are just a pleasure for being around! Kawaii is about being cute So, look for things you enjoy. Hello, Kitty Anime is super cute, loved by many people, and is a good place to begin. Don’t purchase something solely because it’s Kawaii and you like it. Buy it for the reason you love it.

Enjoy the appearance. Here’s where the innocent, adorable image is. Kawaii girls wear bright frilly, frizzy clothes and outfits that make you feel “cute!”. Consider dresses that are elegant, feminine, floral, scalloped patterns, patterned overalls, long balloons, bows, and so on.

Find cuteness and color. Find the most adorable clothing that you can find. Don’t buy something that you don’t like just because it’s Kawaii. However, if you don’t enjoy it or think it will look nice on you, take it back.

Dress in bright and vibrant colors: Put lots of key chains and other things like them on your purse or backpack. Kid Robot has some Kawaii animal stuffed toys. Be sure to accessorize properly and ensure that your outfits match well.

Find old or worn clothes, and then add lace bows or other cute features.

A lot of things that aren’t adorable can be made to look cute with a few tweaks. For instance, you can apply cute animal-themed stickers to white sneakers. You can also add the lace of a regular skirt.

Do Kawaii makeup: Use black gel and liquid eyeliner, pink cream blush, sparkly pink lip gloss, and light concealer/foundation. You’re looking for a simple but simple makeup appearance. If you want great Kawaii makeup tips, look at Jemma Kuma’s YouTube video of Kawaii makeup tutorials.

https://www.youtube.com/watch?v=DwaMk8WEdAw

Do not wear anything sexually explicit If you wish to conform to the kawaii look completely. Do not do smoky eyes.

Have your nails done: Look videos up on Youtube to get some good DIY nail art ideas. Most Kawaii women are seen sporting fake long and embellished nails. It could be too your style, but you have to determine what you like about it. Nicely manicured nails are beautiful and work well in a variety of styles.

Add stickers on your nails. Make sure you don’t paint them over. It’s ideal for painting them in after the nails have dried.

Maintain your eye as big as is possible. In pictures, Kawaii models always have their wide eyes. It is possible to put an ice-cold washcloth over your eyes for around five minutes. Then, apply a pearly eyeshadow under your eyes or on the crease of your eyes. Big eyes look cute; however, don’t be concerned even if your eyes don’t look that large.

Do Kawaii hair To think of hairstyles, consider “young child.” Ponies, side ponytails, braids, everything you’d find on a child at school. Don’t forget bows!

How do you obtain the Kawaii style in only four steps?

1. Be yourself. You can add your personal touch to the Kawaii style by using what you want and looking your own.

2. Watch Kawaii style anime. It’s extremely enjoyable and engaging, and there’s plenty to entertain all. It’s not just about fighting and other things like this! Try watching, for example, Peach Girl. It’s amazing!

3. Surround you with people who are friends, Kawaii or not. The truth is that labels don’t matter in the slightest. What matters is the amount of love and encouragement you are surrounded by.

4. Have Kawaii as role models. Find online great Kawaii women to emulate. You should ensure that they make wise decisions, are very charming as well as sweet. They also use appropriate language because Kawaii women never swear.

Many idols of J-pop and K-pop are kawaii or wear clothes that may be cute. You can imitate their styles, which can make you appear more adorable. Check them out! Certain models are more adorable than others.

Kawaii Aesthetic Anime

Types of Kawaii girls

It is more than frills, lace, insanity, and childishness. Kawaii also has its negatives, which are regarded as kawaii.

guro-kawaii –grotesque cute. It’s cute but performed shockingly and grotesquely. Think of heavy, contrasting makeup.
Kimo-kawaii – creepy cute. Consider cuteness up to the point of being creepy.

busu-kawaii-ugly cute. Are ugly things cute? This design plays on the pity feelings in kawaii.
ero-kawaii – sexy cute. One of the best examples is the French Maid.
Shibu-kawaii – subdued cute. Everyday adorable. It’s kawaii without being explicit. You can wear a single cute piece or something similar.

History of Kawaii

The first evidence of cuteness can be seen during the Edo period (1603-1868). Woodblock prints referred to as dijinga – which means “beautiful person picture” – depicted cute, beautiful people. Kawaii was able to take off with three significant developments

Girl’s Illustration
Shojo

Fancy Goods Marketing

Girl’s illustrations go back to the woodblock prints. The first illustrator of shoji and kawaii was Yumeji Takehisa, who was born in 1914. At the time, Kawaii was a reference to people who were of lower social standing. It was not changed up until around the mid-80s (Manami and Johnson 2013).

Kawaii is believed to be the result of Takehisa’s art. His illustrations combined Eastern with Western aesthetics. He employed around eyes for his illustrations at the time when round eyes were considered unattractive. Takehisa was the first person to utilize the term kawaii about his Chiyogami. Chiyogami is an asymmetrical wooden block print pattern that is printed on paper. This decorative sheet was utilized to make origami and other craft activities (Ono & Johnson, 2006; Manami & Johnson, 2013).

Kawaii and shojo, manga for girls, was created in tandem following Takehisa’s death. Katsuji Matsumoto, thought to be the creator of the shojo, was active in the Showa period (1926-1989). The first shojo was Kurukuru Kurumi-chan. Kurumi-chan also was the first character to be a symbol. Her image was featured on paper dolls, stickers, and even postcards made to inspire Japanese soldiers in World War II (Manami & Johnson 2013, 2013).

The Kurumi-chan era passed by the women began to illustrate manga for women. The transition away from male creators altered what was considered cute. A lot of the characteristics and traits were the same. Female authors, however, produced cute characters with an adventurous spirit as well as inner power. Kawaii refers to the lack of negativity characteristics (as, in, what was thought was negative at the time. What was considered negative evolves gradually over time). The confidence and strength of the inner self became attractive traits among cute girls. In the early 1970s, the majority of Shojo readers were in elementary school. The growing audience of teenagers and young women altered the definition of the word “kawaii” (Kinsella 1996; Avella, 2004; Manami & Johnson, 2013).

Shojo also became a means to advertise and develop fashion. Following World War II, fashion magazines didn’t target teenagers. The full-body drawings of shojo-inspired characters wearing stylish clothing filled the space (Manami & Johnson, 2013). Shojo culture, as well as the kawaii style, helps girls to belong to the group. That is accomplished through wearing cute items or clothes that belong to a specific group. Consider Goth Lolita or cell phone charms. Wearing and liking the character makes girls feel part of an entire group. What adorable things girls like become an element in her character. This identity is part of a particular subculture known as kawaii. That was particularly true following 1974, introducing a design from Yuko Shimizu (Ono 2006. Manami & Johnson, 2013).

Hello Kitty is among the most famous characters in kawaii culture. This company, Sanrio, can maintain Kitty White new by changing the style every year. The changes, as well as the introduction of cutesy, help teenagers to establish their own identities. Hello, Kitty does not cheapen kawaii culture. Takehisa, at the time of the birth of kawaii in 1914, established an establishment selling stationery and products kawaii (fancy items) at a discount to young youngsters (Avella (2004); Manami & Johnson, 2013). The commercialization of cute has been all the rage since its beginning. Hello, Kitty was the first to pioneer the current trend of selling cutesy and is among the longest-running images of kawaii culture.

Does Japan’s adorable “kawaii” culture hold back women?

Japanese cut-throat culture has become a major factor in the marketplace as well as in society. In certain ways, it keeps women behind. Japan is ranked 111th in gender equality worldwide. It’s a poor rank, would you think? There’s plenty of pressure on females to “look pretty” even at work, which is amidst incredibly stress-inducing deadlines. Women who do not “look the part” are frequently sacked from their jobs. Women in Japan are restricted by men’s pressure to be attractive instead of able.

Women are often overlooked at workplace. Men are the main tasks in any private or public organization, and women mainly engage in the assistants’ tasks. Women who don’t appear attractive get marginalized or omitted. Welcome to the dark side of kawaii aesthetic culture. Women in Japan enjoyed a variety of rights, but there’s still a lot to be done. It was not until 1947 that women obtained the rights that they have today.

Property owned by the owner.
You can inherit a family estate.
Remarry and divorce without restriction.

Parental rights.
And lastly, but certainly not least, vote.

The family structure of Japan has the following expectations, and their creed remained present even in 2017. No evidence suggests that it is changing.

It is expected of men to be excellent employees, placing the objectives of the company first.

Children have the right to a full-time adult.

The woman has to fulfill the duties of a full-time parent while working full-time work is not a good idea. The result is that married women who cannot manage their work and household obligations tend to leave their job during their mid-career.

It includes the challenges they face when returning to their jobs. Having children is made more difficult by male-centric policies at numerous companies, including the notoriously long hours of work, which leads me to the second argument that Akie made.

Efficiency within a set time frame rather than later in the late at night.

In this area in which Japan must improve its performance greatly, it is believed that working longer hours is the same as more work is completed. However, it is contrary; a burnt worker will not be productive long-term constantly. He will be exhausted, and illness susceptible to illness could lead to the demise of many businesses. Since many employees work for long periods in the same workplace, perhaps 20-30 years and these companies will not boost productivity.

If Japan can improve in this field, more women will come back after having babies and achieve their goals in the field.

It is difficult for women to voice their opinions when they are they are outnumbered.

It can be difficult for women to voice their opinions when they are utterly outnumbered.

I’m able to attest to that statement, as I’ve participated in numerous projects for small-sized companies and witnessed the view of female employees being snubbed outright.

Every woman, regardless of qualifications, will eventually be completing the duties of serving tea or green tea to staff members or guests.

That is why the so-called”kawaii” culture prevents women from seeking a more prominent role in society, particularly in the political arena. Let us have the cuteness of kawaii aesthetic also in the soceity.