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Best Examples of Programmatic Advertising
In this article, we’ll look at an example of programmatic advertising: AdWords. In the example, we will also see how the Amanda Foundation uses programmatic advertising to help cats and dogs get adopted. And we’ll see how AirAsia uses programmatic advertising to get travelers the best prices. Hopefully, by the end of this article, you’ll have a better understanding of programmatic advertising.
AdWords is an example of programmatic advertising
Google has pioneered programmatic advertising. In 2014, the company launched an ad campaign aimed at both frequent AirAsia flyers and those who haven’t flown on the budget airline in years. The ads targeted each group with a different ad: frequent AirAsia flyers saw a humorous video about the company’s services, while travelers who hadn’t flown on AirAsia recently saw an ad featuring fares for recent searches.
Before implementing programmatic advertising, businesses must define the purpose and objectives of the campaign. It’s imperative that the advertising team agree on the campaign’s goals, including the number of impressions and clicks desired by the target audience. For example, one campaign for Nestle focused on increasing the sales of coffee machines and targeting a new audience, with 91% of ads served to a newly-registered user. Clear objectives help the team remain focused and measure the results.
Another example of programmatic advertising is Google AdWords. With programmatic advertising, Google displays ads based on a person’s interests and demographics. Data from Google’s platform and data from third-party data management platforms allow for more targeted advertising. The system has several advantages, but the most important one is the ease of use. Programmatic advertising is also known as programmatic media buying.
An example of successful programmatic advertising is “The Economist” campaign. It used programmatic advertising to reach more prospects by targeting 650k people. The campaign generated a 10:1 ROI, while the brand’s awareness increased by 65%. This campaign was designed to target reluctant readers, and targeted ads based on viewer profiles and preferences. For advertisers, the results can be as exciting as the campaign itself.
In short, programmatic advertising is an automated platform that connects advertisers and publishers. This type of advertising has become incredibly popular in recent years, and it has helped marketers streamline their budgets and focus on other marketing tools. Programmatic advertising allows advertisers to use a much lower cost per click and has a higher ROI than traditional methods. For both global brands and SMEs, programmatic advertising can deliver incredible results.
Unlike traditional advertising methods, programmatic advertising is also scalable. Programmatic advertising allows marketers to increase their budget and ad space on the fly, as well as adjust their campaign strategy to meet changing customer behavior. By automating the process, advertisers can focus on more important aspects of their advertising campaign, such as target audiences. Programmatic advertising also allows advertisers to customize campaigns based on their goals and demographics.
Digital advertising on websites has become the most popular form of marketing. More than six out of 10 marketers worldwide allocate a significant percentage of their budgets to programmatic advertising. The growth of programmatic advertising is fueled by the rapid recovery from the COVID-19 pandemic and the development of AI. Moreover, programmatic advertising offers the highest ROI in the most efficient way. With its automated processes, digital ads can be more effective and targeted than ever.
Amanda Foundation uses programmatic advertising to help cats and dogs get adopted
The Amanda Foundation, a non-profit organization dedicated to helping pets find loving homes, has used programmatic advertising to reach the right people with its ads. Because people have different breed preferences, the foundation paired users with the appropriate cats and dogs based on their interests, age, and location. This strategy has produced great results and has been featured in compilations of programmatic advertising. Here’s how it works.
Before launching the campaign, the Amanda Foundation studied its target audience to know which animals would be best suited for each person. Based on the results of previous campaigns, it developed a series of programmatic ads that matched potential adopters with the right animals. This helped to attract the target audience right away and find the perfect match for each animal. This strategy proved to be a success and helped the organization find more adoptive homes for pets.
Programmatic advertising has become popular in recent years because of the fact that people spend a significant amount of time online. Advertising online can help companies increase brand awareness, generate more in-store visits, and boost sales. Amanda Foundation, a nonprofit organization in Los Angeles, successfully used the technology to target ads to viewers who are likely to adopt a pet. With these insights, the Amanda Foundation can develop a targeted advertising campaign that works well for its organization.
AirAsia uses programmatic advertising to help travelers get the best price
By targeting a specific audience with customized ads, airlines can maximize their return on investment and drive more traffic to their websites. One example of a programmatic advertising campaign is AirAsia’s recent Facebook campaign targeting loyal customers and recent travelers. The ads were tailored to the specific audience to drive sales of tickets and build brand trust in the marketplace. The campaign was also effective in engaging the audience with custom creatives, demonstrating how programmatic ads can help travel companies reach their goals.
The airline is betting big on data collection and the points program in order to improve personalization efforts. It isn’t the only player in the region using programmatic advertising, with competitors such as Traveloka, Gojek and GrabCar. These companies all compete with the airline for customers, and both plan to leverage existing partnerships with both. And if they don’t make the most money, they can still have a great customer experience.
AirAsia was founded in 2001 and today flies to more than 150 destinations. It is also known as Asia’s most affordable airline, with flights to more than 100 cities worldwide. It has a robust digital travel marketplace with a host of products and services. Besides flights, AirAsia also offers hotels through Expedia, and offers other lifestyle products onboard.
By using data to optimize the travel experience, AirAsia can make recommendations on the best prices. The company has invested in technology to create a more engaging user experience and increase customer loyalty. The results of this strategy are expected to be significant. By leveraging data and programmatic advertising, AirAsia is able to better serve its users. This is a win-win for both parties.
In addition to this programmatic advertising campaign, the airline used machine learning in its search strategy. The technology allows it to identify what travelers are looking for and present them with relevant ads. This strategy allowed AirAsia to capture more travelers’ attention at the right time. The results were impressive: 16% more traffic was directed to the booking site and 50% more visitors were taken to relevant landing pages. By using machine learning to optimize its search campaigns, AirAsia increased conversions by 11%, resulting in more sales and increased revenue.
Another way AirAsia uses programmatic advertising is through a social media campaign called Simply Fly. The social media campaign curates online content and offers travelers useful information. It also offers information on travel topics and is active on several social media platforms. This campaign was launched during the recent COVID-19 outbreak in the Philippines. The cases of the virus have led to changes in travel protocol. By leveraging its social media presence, AirAsia hopes to improve its brand in the Philippines.