Do You Want to Make a Cool Video for Instagram? Edit the Video the Way You Want
Facebook may be the most popular social media platform, and TikTok has been supreme for the past two years. However, Instagram is still a powerful tool for connecting with people and sharing content.
This blog tells you why you should consider producing Instagram videos and how to produce one like a pro with a video maker online – for free! – even if you don’t have any tech background.
Why Make Videos for Instagram?
When you have a growing number of social media options, it is easy to dismiss Instagram. But don’t do it yet. Here are the most significant reasons it remains a potent online marketing platform, especially if you want to do video marketing.
1. Videos Are More Engaging than Photos
Let’s be honest: we all have short attention spans these days. Time once said that our focus is similar to a goldfish’s.
This data is not surprising, considering we’re constantly bombarded with images and content. As a marketer, it can be tough to cut through the noise.
That’s why videos are so effective:
- They’re eye-catching and engaging.
- They capture our attention in a way that photos simply can’t.
2. Videos Tell a Story
When you think about it, videos are just pictures strung together. But as anyone who has ever watched a video knows, they can be much more than that.
They can make you laugh, make you cry, or make you think. They can tell a story in a way that no other medium can. So how do they do it?
Part of the answer is that our brains are hardwired to process visual information. We are constantly taking in visual cues and using them to interpret the world around us.
When we watch a video, we are effectively giving our brains more information to work with. And when that information is well-crafted, it can have a powerful impact.
But it’s not just about the images themselves. The way those images are put together is also important. The order in which they are shown, the amount of time each image is onscreen, and the accompanying sounds all contribute to the overall effect of the video.
When all these pieces come together in just the right way, they can create a truly unforgettable experience. For this reason, it pays to take the time to create a well-thought-out Instagram video each time, which you can now do with a free online video maker.
3. Videos Are Easy to Make
In the past, making a video was a complicated and expensive process:
- You had to come up with an idea for a video.
- Then, you should gather all the necessary equipment, which could be costly and time-consuming.
- Finally, you must film the video, which is often logistically complicated and requires expensive editing software.
Today, making videos is more convenient, easier, and cheaper. For one thing, smartphones have made high-quality cameras accessible to everyone.
Additionally, numerous video-editing apps don’t require any prior experience. An online video maker, for example, provides templates you can customize according to your desired content and branding.
4. Instagram Videos Can Help You Sell
With over 800 million monthly active users, Instagram is a veritable goldmine for businesses looking to reach a wider audience. And with the recent introduction of Instagram videos, businesses now have even more opportunities to promote their wares.
Here are just a few of the ways you can use Instagram videos to sell your products and services:
- Give customers a behind-the-scenes look at your business
- Highlight customer testimonials
- Create how-to or demonstration videos
- Offer special promotions and discounts
- Share user-generated content (UGC)
Create Stunning, Engaging Instagram Videos with a Video Maker Online That’s Free
By now, you already know that creating Instagram videos is a must-do if you want to promote your business online, especially on social media. But how do you do it when you don’t have the skills, time, budget, and experience?
Use a video maker that is free online.
With it, you can:
- Choose from a range of pre-made, customizable templates.
- Add your images, videos, and text to the template.
- Preview your work in real-time.
- Share your video directly to your Instagram feed or other social media apps with a single click.
- Get access to helpful tutorials and support.
- Enhance the visuals and quality of your videos with text overlays, effects, filters, and more.
You can get all these without having to spend a dime. So why not give it a try today? You’ll be surprised at how much you can achieve with just a few clicks of the mouse.
How to Edit Instagram Videos
Whether you want to create a video to share on Instagram or make a video for your blog, there are a few different ways to edit a video. This article will cover some critical aspects of editing videos on Instagram.
Formats for Instagram videos
Getting the best results from your Instagram videos depends on your chosen format. Several different designs can be used. The form you choose depends on what your video is about. It is also essential to consider the size of your video, which depends on the video format.
When creating an Instagram video, it is vital to use the correct dimensions. For example, a vertical video is better than a square video. This can increase engagement by 30 to 35 percent. It also makes it easier to post to all mobile channels.
Instagram videos should be uploaded in MP4 or MOV file formats. If you have a video that isn’t in one of these formats, you can convert it to the correct format with a video editor.
There are also several different aspect ratios for Instagram videos. Some people prefer a portrait video. This format takes up more space on the smartphone screen, and is better for getting attention. You can also use a square format. However, you need to make sure that your video has a high resolution.
The best aspect ratio for Instagram videos is 9:16. Your video will be 9 units wide and 16 units tall. The square format can be better for Instagram videos, but it’s only sometimes recommended. If you use a square format, you should add text to the video. This helps improve clarity when the video is muted.
Sizes and aspect ratios
Choosing the right size and aspect ratio for Instagram videos is essential for quality and visibility. Having an understanding of this will help achieve the best results. Maximizing your video’s exposure and reach will increase organic traffic to your profile.
Instagram supports three standard video formats. These include Live Videos, Reels, and Carousel Videos. These formats can be edited using filters, tools, and audio. For Live Videos, the recommended pixel size is 1080px by 1920px. Similarly, the recommended size for Reels is 1080:1920px.
Aspect ratio is a ratio that determines the width of an image about its height. It also determines how the image looks on different platforms. It can be vertical, horizontal or square. It’s also called a picture frame size.
It’s not necessary to have a specific pixel size for a video, but it’s recommended to keep it in the recommended range of 1080px by 1920px.
Alternatively, you can choose to shoot with a landscape or portrait ratio. Landscape images have an aspect ratio of 1.91:1, while portrait images have an aspect ratio of 4:5. This will ensure you get a good quality video.
You can also try cropping your image to get it to the ideal ratio. You can do this by using a tool such as Later’s cropping tool.
Exporting your video as an MP4 video
Whether you’re sharing your Instagram video on your account or sending it to a client, you’ll want to export it in the right format. While plenty of formats are available, the most recommended format for sharing your video is an MP4 file. This file format will work on most platforms, and it’s the best way to ensure that your video will play in its entirety.
The best part about exporting your Instagram video as an MP4 file is that it is relatively easy. It is the most popular video format for sharing online, so you can upload it to many of the social media sites you already use.
MP4 is the best format for sharing your video as it is compatible with devices, including iPhones and Android devices. In addition, it has a high compression rate, resulting in a smaller file size. This makes it the perfect format for everyday use.
While you don’t need to do much to make a video, it can help to have a few favorite icons or frames ready to use. Mixing and matching these can help you make a video that looks great.
The best way to ensure that your video will play smoothly is to follow the recommendations on various social media sites. Some sites have special export settings that you can use. These settings include changing the video title, downloading the video, and changing the cover image.
Adding subtitles and overlay text
Adding subtitles and overlay text to Instagram videos can help your brand’s message reach a wider audience. By adding text, your viewers are more likely to watch and share your video with their friends. It’s a fabulous way to increase your click-through rates.
If you add text to your video, you can use a free online video editor or a third-party tool. The best option is TunesKit AceMovi, which allows you to type in text and customize the placement of the text. Its subtitle feature is also customizable. Add a background color to the subtitles, change the font, and add text effects.
There are also apps that can help you add subtitles and text to Instagram videos. These apps are very easy to use. You can choose a font, add effects, and customize the text’s timing.
You can choose from various fonts, such as document-style fonts, and add text to your video. You can also add custom fonts, text opacity, and animations. There are several special effects to choose from, too. You can even add frames and a drop shadow.
You can manually add subtitles to your video if you don’t want to use an app. Depending on the video format, you may need to adjust the timing of the text. You can do this by adjusting the position of the text or by adding padding. You can also change the text’s size, shape, and color.
Influencers can be helpful
Having an influencer create a video for your business can be brilliant. You will want to use their expertise in creating video content and their ability to reach a larger audience. Incorporating influencers into your marketing plan can also help you to strengthen your overall marketing strategy.
You should be clear on who you are targeting. Influencers have a very specific niche. You will want to find someone who fits your demographic. This can be someone who fits your brand, shares a similar style or has a similar audience.
You should also look for an influencer who produces a variety of videos. This can include brand ambassadors, experts, and even customers. You should also ask for any outtakes. These can be a goldmine for B-roll.
You should also ensure that you have a clear storyline for the video. A good influencer will know how to write a script that will fit your brand. They should also be able to edit their videos to meet your specifications.
It is also essential to ask for the influencer’s approval of the video before it is published. This will ensure that it matches your brand’s style and tone. You should also ask for any outtakes, as these can be very valuable for B-roll.
Another critical step is to ask the influencer for a script. This is especially important for people who create videos. This should include captions that will be embedded in the video. You should also make sure to have the influencer sign off on the video after it is edited.
Coming up with good, original video ideas
Creating an Instagram video doesn’t have to be expensive or complicated. It’s the perfect tool to test out different video ideas. With Instagram’s new Explore page, your videos will be shown to people who haven’t yet seen them. Moreover, they’ll have a chance to see various videos you’ve uploaded, which is a great way to gain traction with your target audience.
The Instagram app allows users to create and share videos, which can be uploaded in three different formats. For example, you can create a video using an actual camera or simply record yourself while you do your daily activities. Regardless of the format, you can use different filters and music to give your video a unique touch.
Creating a video that is more than just a few seconds long is also a good idea. Instagram recommends trimming your videos into shorter segments, but there’s no reason you can’t do the same with longer videos.
The best Instagram video ideas come from users sharing their experiences with the world. Some users share their hectic work days, while others share their relaxing weekends. The best user-generated videos are the ones that show real people doing real things.
As you can see, a well-crafted Instagram video can engage your audience and keep them glued to your page for more.
Making videos for Instagram doesn’t have to be complicated or expensive. With the right video maker online free, it can be simple and cost-effective. Even better, you can take advantage of the enormous benefits of Instagram videos.
From increasing engagement and reach to helping you sell your products and services, creating videos for Instagram can be instrumental in helping you achieve success. So why not give it a try today? You never know what the results might be!