Facebook Marketing Expert Tips That You’ll Want To Take a call
Do you want to get your business seen by millions of people? Were you aware that Facebook could help make that happen? The millions of users there are waiting for you to tell them all about your product or service.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook to customer. So start brainstorming today – what are you marketing?
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
If you are timid, you should find a way to overcome that before trying to market your business. People will not clamour to do business with someone who seems to have difficulty communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Dos and Donts of Facebook Marketing
Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the opposite. You will be looked at as someone trying to profit from the bad fortune of someone else.
Use videos to make your Facebook page even more engaging. Facebook is a visual social media platform, and it’s much more visible than Twitter. Photos are great on Facebook, and videos can be show stoppers. If you’ve got great videos to share, you can see your posts get many more likes!
Try posting to Facebook at different times during the day. If you have a habit of posting simultaneously every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting multiple times during the day to see when your audience is the most active.
Make use of the provided analytics toolset, Insights. Insights show you what parts of your page are drawing traffic and what just isn’t working for you. You can use the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Facebook has become almost a second website for many businesses. After being on Facebook for several years and comparing traffic results from Facebook and the official business website, many companies find they have more Facebook traffic than they do on their home website. That is a great way to expand your presence on the Internet.
Facebook emerging as a marketing tool
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and regularly post status updates and pictures and respond to comments and questions.
Respond to comments or questions as soon as possible with technology today. People like speed, and the quicker you respond to your audience’s questions and comments, the better. That will show them that you care about them as customers and value them.
Create a posting system for your day. Consistent posting is probably the most significant thing you can do for your Facebook marketing. Still, if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to-do list, and never go a day without doing it.
Ask for reviews from customers. People that want to purchase what you’re offering will enjoy reading through reviews about these things. The thoughts of past or current customers can help others make purchasing decisions.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it exciting. Word will catch on quickly that you’re up to something exciting, and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Don’t rely too much on automation. It can be very tempting to automate your Facebook posting. More posts are better, and that’s not always the case. People can sense an automated post, especially if all you post are links to stories from around the web. You won’t be building any engagement between your audience and your brand.
Use Facebook “likes” to your advantage on your profile page. Whatever incentive you have to offer to get them, the more “likes” you have, the better your business will be perceived by onlookers. That will increase your overall popularity on Facebook and make any campaign you hold that much more effective.
Post a “just for fun” post every so often. Not every post you write needs to be officially about your brand, and people want to see that there are humans behind these fan pages. Every so often, give them something that shows that you are. Repost a popular meme or something else that’s slightly random to your brand yet still tasteful.
As you now know, you can use Facebook to help you with marketing products or services. There are many people out there in the world of Facebook. And there is the possibility that they can see what you have to offer. Put this advice to good use to help boost business through Facebook marketing. The limits are endless.