Google’s BARD vs.ChatGPT AI War & End for Blogging and SEO 

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Google's BARD vs.ChatGPT

Google’s BARD vs.ChatGPT AI war: Is It The End for Blogging and SEO 

The demand for sophisticated language models has increased as the world becomes more dependent upon technology. Recently two of the top well-known language models are BARD from Google and ChatGPT from OpenAI. Both have been developed to offer advanced language understanding and human-like responses. BARD and ChatGPT in greater detail, including their strengths and weaknesses. Google has been doing well in the Artificial Intelligence (AI) community by introducing its brand new language model, Brad. This model was created as a rival to the popular OpenAI model for language, ChatGPT. Suppose Google Bard is powered enough to answer people’s queries in a few words. Why will people read 2000 words blog posts? Does it mean the end of blogging is near?

Will Google’s Bard reduce your blog traffic?

Google Bard vs Chat GPT

Look at the image above. Twenty years back, a blog was ranking on this keyword. Today, Google is answering this query. Unfortunately, organic search traffic will only come to the blogs that rank organically on this search query. What worries me is if Google Bard comes up with similar features. We have yet to find out. The only hope is the revenue model of Google, where ad revenue from blog sites is a significant part.

Why may Bard be a challenge for Bloggers and SEO?

Of those 5.1 Trillion searches, 33.59% result in clicks on organic search results. 1.59% results in clicks on paid search results. The remaining 64.82% complete a search without a direct follow-up click to another web property. If Bard answers people’s queries, it may be expected that the 33.50% will come down to 15% or even below in clicks on organic search results. It means your traffic from Google searches may reduce to half. It may sound not very encouraging for bloggers and SEOs. However, there is another aspect of it. One of the primary incomes of Google comes from ads. If Google decides to kill us, it may harm itself too. Let us see the statistics of Google Ad revenue. 

Google's BARD vs.ChatGPT

In the current fast-paced digital world, the need for precise, adequate, relevant, and reliable results in search has never been greater. With billions of users using the internet daily, it is vital to provide top-quality results for more critical searches than ever. That is why Google has been working tirelessly to enhance its search capabilities by utilizing the latest AI technology to give more efficient results for users.

One of the most contemporary developments in the search capabilities of Google is that of the BARD project. This technology is expected to revolutionize how people use search engines, find data online, and provide more accurate and relevant user results. So what does it mean for bloggers? 

What is BARD?

BARD is a short form of “Bidirectional Encoder Representations from Transformers.” It’s an artificial intelligence created by Google to increase the accuracy and quality of search results.

BARD technology is built on a deep-learning technique known as Transformer, which lets BARD’s AI system process and comprehend large quantities of information in less time than humans require. That means BARD can process enormous amounts of data from the internet, swiftly discovering relevant information relevant to the user’s question.

How Does BARD Work?

The BARD system uses a sophisticated neural network to analyze and discover the connections between various data bits. This system has been trained using an enormous amount of data, which allows it to detect connections and patterns which would be hard for a human eye to detect.

After it is clear that the BARD system has reviewed its data, it will apply this understanding to give highly relevant search results. The AI system can consider different factors, including the user’s location, language, and prior search history, to produce results customized to every user.

The Benefits of BARD for Search

One of the main advantages of this BARD initiative is that it’s expected to enhance search results to be more precise and pertinent. With the capability to analyze and comprehend vast amounts of data in real time, the BARD project can quickly find the most relevant information to the user’s search query.

Another benefit of BARD is making the search process significantly faster and more effective. The AI system will perform the process much faster than humans and provide results in seconds. That will help users to locate the information they’re seeking without spending long hours looking through irrelevant results.

Additionally, BARD is also going to make the search results more varied. With the capability to comprehend and evaluate various data, the AI system may provide a broader range of results comprising videos, articles, and images. That will enhance the search experience by making it more extensive, allowing users to locate the information they’re looking for regardless of its format.

What is ChatGPT?

ChatGPT is a model for language created by OpenAI, One of the top artificial intelligence research institutions worldwide. Like Google’s BARD, ChatGPT uses deep neural networks to produce similar human responses when asked natural language inquiries and commands. But, ChatGPT is much larger than BARD and has been developed on many texts. That lets ChatGPT give more precise and appropriate responses.

Key Features of Google’s BARD

  1. Bidirectional Coding: BARD employs a bidirectional encoding method that allows it to consider both the context and significance of the sentence. That makes it possible for the model to give more precise and appropriate responses.
  2. Advanced Contextual Understanding: BARD has been taught on a massive corpus of texts, which lets it understand the context and the meaning of the language. It allows BARD to offer advanced language comprehension.
  3. Quality Responses: BARD produces high-quality responses that are comparable to human-like responses. That makes it suitable for various applications like question-answering, translation of languages, and generation of text.

Key Features of ChatGPT

  1. The model size is enormous: ChatGPT is among the most significant language models available, making it possible to offer more precise and relevant responses.
  2. Advanced Contextual Understanding: Similar to BARD, ChatGPT was trained using a massive corpus of text that helps it comprehend the nature and significance of words.
  3. High-Quality Responses of High-Quality: ChatGPT provides high-quality results comparable to human responses. That makes it perfect for various applications, like answering questions, translating languages, and even text generation.

Strengths of Google’s BARD

  1. Bidirectional Encoding: The bidirectional approach to the encoding used by BARD allows it to consider both the context and meaning of a sentence, leading to more precise and appropriate responses.
  2. Advanced Contextual Understanding: BARD’s vast collection of training information allows it to comprehend the context and meaning behind the language, resulting in advanced language comprehension.

Strengths of ChatGPT

  1. Big Model Size: ChatGPT’s huge model makes it possible to give more precise and timely responses than smaller models.
  2. Advanced Contextual Understanding: Similar to BARD, ChatGPT’s vast collection of training data enables it to grasp the meaning and context of language, resulting in an advanced understanding of language.

3. Highly-Quality Reactions: ChatGPT provides high-quality results similar to human responses, making it perfect for various applications.

Limitations of Google’s BARD

  1. Limited availability: BARD isn’t accessible to the general public today when this article is published. Google uses it primarily to perform research for its internal purpose.
  2. The smaller size of the model: In comparison to the ChatGPT model ChatGPT, BARD has a smaller model size. That could result in less precise and appropriate responses.

Limitations of ChatGPT

  1. High Requirements for Resources: ChatGPT needs a large amount of computational power, which could make it challenging to run the software on devices with smaller processors.
  2. A Large Size Model: ChatGPT’s huge size could make refining the model for particular applications challenging.

ChatGPT vs. Bard

Bard is a superior choice regarding reach, access to information, and the kinds of media it can provide.

ChatGPT is frequently over-capacity, sometimes plagiarizes answers, and effortlessly fails maths problems. It could be better. However, it’s capable of providing intelligent and precise answers to a myriad of subjects. Microsoft is planning to incorporate the program into its search engine Bing.

Concerning market share, Bing has less than one per 10 internet-based searches. Google is responsible for more than 80 percent of the market for the online search.

Although ChatGPT is home to more than 100 million people, Google dwarfs that with 1 billion active users per day.

In this way, Bard is different from ChatGPT regarding its potential range and the quantity of real-time feedback it can give, which is a way to improve the quality of the tool.

Bard also utilizes a “lightweight” version of Google’s Language Model for Dialogue Application (LaMDA) AI model. For example, OpenAI’s ChatGPT is currently based on GPT-3.5.

“This much-smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback,” Mr. Pichai wrote.

Google’s AI tool can access live data, whereas ChatGPT is based on the training of data that expires in 2021. Microsoft has stated that it intends to utilize GPT-4 to support its Bing Integration, which could help bring the two tools closer regarding data quality.

Bard will create more than just text. Although the details aren’t yet precise, it is expected to eventually include delivering multimedia details “from language and images to videos and audio.”

Can AI replace writers?

Although AI models such as ChatGPT and BARD can produce high-quality content, they must be able to substitute human writers. That is because AI models have limitations regarding creativity and the ability to comprehend and understand human emotions. Furthermore, humans offer their perspectives and experience in writing, which AI models cannot reproduce. But, it is expected that the usage of AI in the writing field will continue to grow, and writers will have to adapt to this changing world.

Does Google rank Chat GPT-generated articles?

It is still being determined whether Google can rank the content created by ChatGPT. We have ranked many articles on this website only using Chat GPT. On eof them is 31 Rules of Bloods, where the list was generated by Chat GPT. The article ranked #1, from the time it was indexed. However, the content was thin. So we had to add value. And here comes the truth. AI can’t kill Human writers. It is nevertheless crucial to remember the algorithm used by Google to rank content is based on top-quality, original, and pertinent content. Suppose the articles created by ChatGPT satisfy these requirements. Google could rank them. But, it’s an ideal practice for bloggers to read and modify the articles created by AI models before publication to ensure that they’re top-quality and relevant to the target audience.

Artificial Intelligence (AI) has significantly affected various sectors, such as SEO or search engine optimization (SEO). As AI grows, it’s essential to know how it impacts SEO and what that means for ranking your website in search engines.

One of the most popular misconceptions regarding SEO AI is that Google is opposed to it. It’s not the reality. Google has not been averse to AI. They employ AI itself in their algorithm for searching. The issue with AI in SEO is when it is used to produce spammy, automatically-generated content. This kind of content offers very little value for users and could negatively affect your website’s rank.

The most important thing to be successful with AI for SEO is to apply it to provide value for the user and enhance the user’s experience. Here are a few examples of how AI can be effectively utilized in SEO:

Keyword Research

AI helps in keyword research by analyzing massive amounts of data to determine which keywords are the most relevant to your website’s content. That may help you save time and improve the precision of your targeted keywords, which can boost your website’s position in search results. However, every time, it needs to be validated. AI can help you with keyword clustering, but you need help finding the best keyword for your website. 

Content Generation

AI is also utilized to produce quality content that is optimized for SEO. That is especially useful for sites with lots of content or who need to update their content regularly. It is crucial to be aware that AI-generated content needs to be original and valuable for the users.

Link Building

AI aids in linking by analyzing websites to find possibilities for linking. That will save you time and improve the accuracy of your efforts to build links, which will increase your website’s rank.

Site Structure

AI will be able to analyze the structure of your website and provide suggestions to improve it. That could include optimizing your site’s navigation, improving your content arrangement, and much more.

In the end, AI can be a valuable tool in SEO. Still, it’s essential to employ it in a manner that is beneficial to users and improves the user’s experience. Utilizing AI efficiently will boost your website’s position on search engines and get more visitors.

How Google earns money?

Google earns money by advertising. It has the world’s biggest online advertising platform, Google Ads (formerly Google AdWords), which allows companies to show ads to many users. Advertisers pay Google fees when people are interested in the advertisements, which is a significant income source for the business.

Alongside advertisements, Google also generates revenue by offering a wide array of services and products, such as:

  1. Google Cloud: Google Cloud is a set of cloud computing services designed for companies, including storage, data analysis, and machine learning tools.
  2. Google Play Store: Platform for purchasing and downloading mobile games and apps.
  3. Google Workspace (formerly G Suite): A set of productivity tools for companies that include Gmail, Google Drive, and Google Docs.
  4. Google Hardware: Google Hardware is a range of consumer electronics that includes the Pixel smartphone and Google Home Smart Speakers.
  5. Google AdSense is a program that allows site owners to display advertisements on their sites and make money when people visit those advertisements. Google pays adverts to show their ads in the Google network. In return, a portion of the profits is then distributed to the owners of websites that will display the advertisements. The amount a site owner can earn from AdSense is contingent on various elements, such as the number of page views and clicks the website gets. The type of advertisements displayed, as well as the topic or niche of the site. AdSense earnings range between a few cents and hundreds of thousands of dollars for each click. But it is necessary to remember that the amount paid can differ significantly based on the specifics of every website.

Google’s business model generally uses its colossal user base and data to generate value for consumers and advertisers. As a result, Google’s ability to earn revenue from multiple sources has made it one of the top profitable companies in the world.

Is it the end of blogging?

While AI models such as Google BARD can give quick answers to questions, people need help to substitute an in-depth, rich, engaging, well-written blog post can offer. Blogs allow writers to explore a subject, provide additional context, and share their unique viewpoints and personal experiences.

Additionally, many prefer to read long-form material to understand the subject better. Furthermore, reading more in-depth content can be an engaging and enjoyable experience compared to getting a short answer.

So, the rise of AI models such as Google BARD will likely signal the end of blogging. It may reduce web traffic to click blog articles. So there is a reason to worry. Although AI models could alter how people search for information, they will not substitute the value written, well-written blog posts offer. Blogs will remain important for writers to communicate their thoughts and opinions to a broader public. However, Google Bard might come up with a different plan. And the reason is Google may not kill its Adsense business.

 In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. So now let us discuss Google advertising.

Advertising accounts for most of Google’s revenue, which amounted to 256.73 billion U.S. dollars in 2021. The bulk of Google’s advertising revenue comes from search advertising. Will Google Kill it? So there is still hope for bloggers and SEO. However, there will be a significant drop in the % of blog traffic, resulting in reduced ad revenue. 

What should Bloggers do now?

Though it is my assumption, Google Bard will mainly target to address queries that answer yes or No. Or it will address queries that have a specific answer. However, when it comes to reviews, Best “X” For “Y,” or areas where people search for comparisons, The Ai will probably leave the space. Therefore, as content creators, we are changing our articles’ strategy based on that.