How to Pick the Website Development Company That Will Meet Your Expectations
So, the moment when you have understood the need to build and launch your website has come. Here is another challenge you are facing — how to select a development company so that not to make a costly mistake. We have collected the crucial aspects to be taken into account when making a decision.
1. Determine the bottom line of the website
Among all projects, the majority of them are goal-directed. In the first place, sales and calls from the website. Comprehending this on your part and the part of the developer is an essential point when it comes to web design and usability and the necessary scope of development services to be ordered.
It is better not to consider agencies focused on appealing designs in the first place. The most attractive website will not ensure the expected result that can be achieved only by competent development, optimisation, and reliable operation of the web resource. If you pay attention to the most popular web platforms, you will see that, apart from the corporate style and logo, there are no unnecessary graphic elements that overload the browser and make the website slow.
A professional web development agency will first determine the sources of traffic and the process of conversion, which will be taken into account while preparing the design of the website. However, this is only applicable to building online stores and e-commerce websites. If the goal is to create a company business site or a photographer’s personal site, then the approach to be taken should be different. And this is what professional developers understand pretty well.
If the main goal is to sell the product, it is permissible to make the purchase very comfortable at the expense of the design; if the goal is to present yourself effectively, a great design is the best way to demonstrate yourself online.
Real cases will make your decision much easier. Firstly, you look at examples of work and evaluate the general level of the development agency. And secondly, you can personally verify the capabilities of ready-made projects and, perhaps, identify a ready-made project that is to your liking.
And the portfolio of the web development agency should be easily available. A good studio takes pride in its work and shows it off. If you are given a portfolio only upon request, or an agency representative insists on a personal meeting, it is the reason to be suspicious.
The longevity of the website development agency is one of the main features of its successful activity. The longer a company has been working in the market, the more seasoned it becomes in its craft. In addition, a company that has been operating for a long time will constantly keep up with the latest trends in website development and design.
In a word, companies with many years of experience that overcome the competition always know exactly what they are doing and value their reputation: you can trust them.
4. A wide range of services
When choosing a web studio, imagine that you have a site made in one agency, and then it is optimised for search engines in another, and in addition, you still need someone like an Internet marketer to control all these processes and prepare the content for your website. The processes are long, uncoordinated, and completely irrational. By entrusting the web studio with a turnkey website with the entire range of services, you will save a larger amount of time and money.
The advantage of a corporate approach to the project is obvious. An agency will have a full understanding of technical requirements at every step.
If you plan to promote the site in the search engine, in such turnkey agencies, the optimisation of the website for search engines begins with the first steps of development: an SEO-friendly site will not have to be overhauled in the future to meet the requirements of search engines. This saves time and resources and directly affects success in search promotion.
5. Familiarise yourself with the proposed budget
The crucial thing for the client is to know the price of website development. Unlike an ordinary freelancer, in web studios, the cost of services is agreed upon and fixed in a commercial offer sent by the manager who maintains two-way communication with you. In a good development studio, the commercial proposal describes in detail the cost of each stage of the work, which is broken down to the smallest tasks, and deadlines are also stipulated.
So, in the end, it is more convenient and profitable to get a detailed estimate of the development of the site than to have a financial agreement made in a hurry and with a large markup to cover unexpected expenses of the project that you might not need.
In web design and development studios, the project manager is obliged to explain why this or that service has such a cost, why you need it, or offer, if necessary, a better alternative.
Why shouldn’t you outsource web development to freelancers?
It is possible to achieve the highest functionality of the Internet platform you need to build for your business only thanks to the coordinated work of a single team. A group of freelancers from different corners of the planet will jeopardise success at almost every stage of cooperation, and the customer will never get rid of the need for micro-control and intervention in the technical aspects of processes that are required.
Freelancers have a place in small autonomous tasks or in modest projects, where, as a rule, they get their first practical experience to fit into a team and work on larger and higher-paying projects. Therefore, for an average business person aiming at the development and promising future of their enterprise, a web studio should definitely be chosen.
Hopefully, we have managed to persuade you to look for a turnkey agency rather than separately outsourced freelancers.