Instagram Algorithm | Best Time & weekdays to Post on Instagram 2022

Instagram Algorithm | Best Time & weekdays to Post on Instagram

Best Time & day of the week to Post on Instagram 2022 | Understand Instagram Algorithm

Don’t worry if you wonder about the best timing for posting on Instagram. Most of the users are unaware of this information. Here we will give all the guides to Instagram users.

Instagram is an unbelievable channel for business promotions to achieve their targeted goals in 2022. By scheduling the post and figuring out the best time to post on Instagram, you should gain new followers, boost engagements, and drive traffic.

Why Is the Right Time for Posting Crucial?

It would be best if you had a good time to grow your presence on Instagram because your posts may get lost in the ocean of uploaded posts on Instagram. So, it would help if you had a good strategy to make sure that you are focusing on your target audience and giving them good content. It enables you to make a good fan-following on Instagram and gives you an edge over the competition if you know the right time for posting. The right time for posting is very important because your post will get more impressions this way. You must create and post competitive content that other users are dreaming of.

Instagram’s algorithm is changing continuously, so if you don’t choose the right time for your posts, maybe your followers will never see your posts. So what’s the best time for Instagram posting? If you are not sure about the timing, we give you complete guidance about the Instagram posting times.

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What Is An “Instagram Algorithm”?

The Instagram algorithm decides the order of posts that appear on the user’s feed. The main factor affecting the Instagram algorithm is how much a post gets engagement, how much time people spend on your post, which type of content you are posting on Instagram, and the time the audience is active. Instagram has changed its algorithm policies many times from chronological feed to personalized feed for each Instagrammer.

When Is the Best Time to Post On Instagram?

There were no hard rules about an Instagram posting simply in the past. It arranges all the posts in chronological order from the follower’s account. Irrespective of the posting time, the position could be seen by all your followers who opened Instagram at that time, no matter how little engagement it received.

It is difficult for new Instagram users to outline the best posting time. You will figure out the best time by looking at your last posted data in which hours it gains more engagement.

Today the Instagram algorithm makes it very hard to see your followers if you don’t get enough comments and likes. If you want consistency in your shares, preferences, and comments, you will have to schedule your posting time for each day of the week.

Best Days Of The Week For Instagram Posting

Here is a simple strategy for Instagram posting:

  1. On Monday, the best time to post on Instagram is 11 AM – 1 PM. Instagram usage will be seen at its lowest from 11 PM – 6 AM.
  2. On Tuesday, the best time for posting is 10 AM – 5 PM. After 10 PM engagement rate of Instagram started to decrease slowly.
  3. On Wednesday, the best time for posting will be the same as Monday from 11 AM – 1 PM. On Wednesday, engagement starts from 6 AM – 11 PM, which is the longest time in the entire week.
  4. On Thursday, 11 AM – 12 PM is the best time for Instagram posting, which slowly decreases between 12 AM – 4 AM.
  5. On Friday, 11 AM – 1 PM is the right time for posting. This day observes the lowest engagement rate from 10 PM – 7 AM.
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10 AM – 1 PM is the best time for posting on Saturday. After Sunday, Saturday is the worst day for posting on Instagram. After 4 PM – 8, AM Instagram observes the lowest engagement rate.

9 AM – 4 PM is the best time for posting on Sunday. Sunday observes the least engagement than other weekdays. Sunday is considered the worst day for posting on Instagram.

Generally, the major time on Instagram posting is 11 AM on Wednesday. If you want to gain a high engagement rate, Tuesday is the best option. Consistent levels of engagement could be seen on Monday to Friday between 10 AM – 3 PM. The worst day is Sunday to post on Instagram.

Best Time on Instagram for Different Industries

Understanding the best time for Instagram posting is essential for good brand promotion. For brands, Instagram is a perfect vehicle for promotions.

For IT brands, the best day to grow on Instagram is Monday and the worst day to post is Saturday. For Education brands, Friday is the best day, and Sunday is the worst day to post on Instagram. The best day to post on Instagram for healthcare brands is Monday, and the worst day is Saturday. Tuesday is the best day for Media and Entertainment brands, and Sunday is the worst day. For Food and Beverage brands, Monday is the best day to post, and the worst day is Saturday. The best day for influencers is Friday, and the worst day is Saturday.

How To Create More Engaging Content on Instagram?

Instagram provides different editing options and filters for its users. You can get benefit from them to create more engaging posts. You can upload stories to give information about the brands. Creating reports is easy and works very well in generating engagement.

Another option is uploading videos. Videos generally get 38% more engagements than images. The more time followers spend watching your videos, the more they will engage with your brand. You can make short videos to grab the attention of users. You can put long videos on IGTV. Videos auto play on followers’ feeds to catch their attention while scrolling the feed.

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Moreover, try to use eye-catching captions for an Instagram post that grabs the follower’s attention. Another way of gaining more engagements is through giveaways and contests. If you are giving a valuable price in a contest or giveaway, it can help you to increase engagement rates. In addition, using hashtags also increase engagement.


When you have high-quality content, you should start creating effective visual content. It is equally necessary that you develop engaging captions for Instagram posts. Knowing about the posting time can help you get more engagements. However, if the quality of your content is not up to the mark, you may not get the desired results.