Is Noom A scam? | Is Noom Worth It Or A Waste Of Money?

Is Noom A scam? Is Noom Worth It Or A Waste Of Money?

Is Noom a scam? | Is Noom Worth It Or A Waste Of Money?

The caloric recommendations of Noom are limiting in a manner that does not consider the body’s biology and individual differences and is likely to be a disaster. Many Noom users have stated that the app recommends eating 1,200 calories daily to lose weight.

The Promise Of Noom

The Promise Of Noom

Noom is an app to lose weight that has recently seen a significant increase in popularity. It is different from other programs for weight loss with its unique approach that focuses on behavior modification rather than strict diets or exercises. We will look at the potential of Noom in terms of its method of losing weight, the research behind its strategies, the drawbacks and benefits of using the app, and its possible impact on the weight loss industry.

Noom’s Approach To Weight Loss

The approach of Noom to weight reduction is built on the fundamentals of cognitive behavioral therapy (CBT), which focuses on altering behavior by identifying and fixing negative thoughts and behaviors.

Noom utilizes an algorithm that color codes food items based on caloric content, with green foods being low in calories and dense in nutrients. In contrast, yellow foods are moderately calorific and nutrient-dense, and red food items are packed with calories but lack nutrients. It is recommended that users take more green, avoid eating red food items, and monitor their food intake and exercise.

Noom provides personalized coaching and assistance, with users being assigned coaches who provide direction and accountability throughout the journey to lose weight. Noom also provides information about nutrition, exercise, and behavioral change and encourages users to set goals and monitor their progress toward reaching them.

The Science Behind Noom’s Methods

The methods of Noom are based on research conducted by scientists on the effects of behavior change on weight reduction. The Journal of Medical Internet Research study discovered that Noom helped users shed excess pounds and make their diets healthier. Another study that was published in Obesity Science and Practice revealed that Noom helped enhance self-efficacy as well as the quality of life for obese and overweight individuals.

The utilization of CBT is also backed by research. There is a research study that was published in the Journal of Obesity concluding that CBT is effective in encouraging long-term weight loss as well as increasing eating habits.

The app’s focus on changing behavior rather than strict diets or workout plans is also supported by research, as evidenced by a study published in Annals of Internal Medicine that found that weight loss strategies based on behavioral change are more efficient than traditional diets and exercises.

The Benefits And Drawbacks Of Using Noom

Noom provides a variety of benefits to users, such as personalized assistance and guidance, informative content on eating habits and nutrition, and an adaptable approach to losing weight. Its focus on behavioral modification rather than strict diets and exercise regimens also makes it an approach that is more sustainable for weight loss because users can make small changes to their lifestyles instead of making radical lifestyle adjustments.

There are, however, negatives to the use of Noom. It can be costly for certain users, with monthly subscription costs between $20 and $65. The color-coded system employed by Noom could be challenging for some users, and the app’s individualized guidance and support might not be enough for people who suffer from complex health issues and eating disorders.

The Potential Impact Of Noom On The Weight Loss Industry

The success of Noom’s app for weight loss can significantly impact how programs to help people lose weight are created and marketed. Noom’s emphasis on behavior changes and individual support and coaching could become more popular in the market.

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At the same time, other programs attempt to provide a sustainable and effective weight loss method. The application of CBT in Noom’s strategies could also become more commonplace as studies prove its efficacy in promoting longer-term weight loss.

But the success of Noom could be a catalyst for creating duplicate programs offering similar methods for losing weight with a lack of research or personalized coaching and assistance. It is important to be cautious when considering alternative weight loss plans and always consult with a medical professional before beginning an exercise program for weight loss.

The Cost Of Noom

Noom is an app for weight loss that offers a personalized method of weight loss based on the concepts of cognitive therapy (CBT). While the app has seen an impressive amount of popularity in recent years, one of the biggest issues among prospective users is the price of the application. We will examine the cost of Noom, its associated charges for subscription promotions and discounts, and the possibility of savings.

Noom’s Subscription Fees

The costs for subscriptions to Noom vary according to the length of the subscription and the degree of support available. It offers two subscription options: a monthly subscription and a one-year subscription. The monthly subscription costs $59 per month, whereas the yearly subscription costs $199. The annual subscription is an impressive saving over the monthly subscription, with users saving around 30% by choosing an annual subscription.

Apart from its basic subscription plan, Noom also offers a program specifically for people suffering from type 2 diabetes. Its Diabetes Prevention Program costs $89 monthly and provides personalized education, coaching, and assistance from an experienced dietitian.

It’s important to note that Noom provides a trial period for new users and lets users try the application and its features before committing to a contract. The trial period usually runs for 14 days, but the trial duration could differ based on current offers offered by the application.

Discounts And Promotions

Noom often offers specials and discounts for new users. The promotions usually offer discounts on the subscription price or an extended trial time. The promotions offered by Noom are usually seasonal or linked to certain dates, such as New Year’s resolutions or summer fitness goals.

Users can get information about the latest discounts and promotions on the Noom website or follow the social media accounts of the app. It’s important to remember that there are some exceptions to promotions. Some offers will be accessible to everyone. Some promotions might be subject to restrictions or limitations.

Potential Savings

Although the cost of Noom’s subscription may appear high compared to other programs for weight loss or applications, users could save cash by using the application. The focus of Noom on changing behavior and providing individualized guidance and support can aid users in developing healthy habits and sustaining their weight reduction over time.

This can result in longer-term savings on healthcare costs, including medical visits and medications, and indirect savings, like an increase in productivity and a better standard of living.

The users may also be able to cut food costs by adhering to the Noom color-coded system that emphasizes low-calorie, nutrient-dense food items. By selecting food items that are low in calories but rich in nutrients, consumers might be able to cut down on their shopping expenses while maintaining a balanced and healthy diet.

The Pros Of Noom

The Pros Of Noom

Noom is a weight loss application that has seen a significant increase in popularity in recent years due to its unique weight loss method based on the theories of cognitive behavioral therapy.

It offers a wide range of benefits and features, making it a preferred option for those seeking to lose pounds and boost their overall health. We will look at the advantages of Noom with a focus on changing habits, individual coaching and support, and an approach that is flexible toward weight reduction.

Behavior Change

One of the major advantages of Noom is its emphasis on modifying behavior rather than strict diets or workout plans. It employs CBT to assist users in identifying and tackling negative thoughts and habits that could be causing the weight increase. In aiding users in making gradual changes to their lifestyles and behaviors, Noom offers a more permanent approach to losing weight, which is more likely to lead to long-term success.

Noom’s approach to changing behaviors is supported by research from the Journal of Obesity, which found that programs for weight loss that are based on behavior like those offered by Noom are successful in encouraging long-term weight loss as well as changing eating habits. With a focus on change in behavior, Noom offers users a more comprehensive strategy for weight loss that targets the underlying causes behind weight gain rather than merely the symptoms.

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Personalized Coaching And Support

Another benefit of Noom is the personalized coaching and assistance. It provides users with a dedicated coach who will provide support, guidance, and accountability during their journey to lose weight. The coaches are certified in CBT and other behavioral change techniques. They work with clients to create individualized strategies that meet their needs and objectives.

The personalized support and coaching offered by Noom are backed by research published in the Journal of Telemedicine and Telecare, concluding that telehealth coaching could be beneficial in encouraging weight loss and enhancing eating habits. With its personalized guidance and support, Noom can help users stay motivated and on the right track when facing obstacles or difficulties.

Flexible Approach To Weight Loss

The approach of Noom to weight loss is very adaptable, allowing users to modify their routines and habits instead of undergoing massive lifestyle adjustments. The app’s color-coded system that classifies foods according to their caloric density permits users to make informed decisions about what they eat without restricting their choices or requiring them to adhere to a strict diet.

The flexibility of Noom is backed by research findings, with an article published in the Annals of Internal Medicine finding that weight loss programs based on behavioral principles are more efficient than traditional diets and exercises. With its different approach to weight loss, Noom lets users create an enduring lifestyle that meets their desires and needs instead of forcing them to follow an all-inclusive plan.

The Cons Of Noom

Noom is an app for weight loss that has seen a significant increase in popularity over the last few years because of its unique approach to weight loss based on the concepts of cognitive behavioral therapy (CBT).

At the same time, the app has many advantages, such as a focus on change in behavior with individualized support and coaching and an adaptable weight loss method, but there are certain potential disadvantages to be aware of. We will examine the negatives of Noom, which include its price, the potential for too much reliance on the program, and the lack of studies on its long-term efficacy.


One of the major drawbacks of Noom is its cost. Compared to other weight loss programs or apps, the costs for subscriptions can seem hefty; a month-long subscription costs $59 per month, and an annual subscription costs $199 for the year. The app can offer trial periods for free, which lets users test the application and its features before they commit to a monthly subscription; however, some users might find the cost of the app too high.

The cost of Noom could deter those who are unable to access healthcare services or are not covered from participating in insurance programs to reduce weight. While personalized coaching and support may be beneficial, some might not be able to pay for the subscription costs, which could mean they are not privy to the features or advantages.

Potential For Overreliance On The App

Another issue with Noom is the potential for dependence. Although Noom’s customized guidance and support may be beneficial, some users might be too dependent on the application, depending on it for motivation and accountability instead of finding their own motivation to make good choices.

Relying too heavily on the app could result in a lack of self-efficacy. Self-efficacy is confidence in one’s ability to accomplish a desired goal. When they rely too much on the application, people might be tempted to doubt their capability to make good decisions without assistance and guidance.

Limited Research On Long-Term Effectiveness

Although Noom’s approach to weight loss is backed by research, there’s little research about the long-term efficacy of the app. While some studies have demonstrated that weight loss programs using behavioral strategies like those offered by Noom are efficient in promoting long-term weight reduction and improving eating habits, the app hasn’t been extensively researched in the long run.

Without long-term data on the effectiveness of the app, it is hard to determine if the app’s emphasis on behavior modification and individualized coaching and assistance can be a source of sustained weight loss over time. This is a major concern for those who seek an ongoing solution to losing weight rather than a quick solution.

Criticisms Of Noom

Noom is an app for weight loss that has seen a significant increase in popularity over the last few years because of its individualized approach to weight loss based on the tenets of cognitive behavioral therapy (CBT).

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While the app has many advantages, such as an emphasis on change in behavior with individualized support and coaching and an adaptable approach towards weight loss, it also has certain criticisms that need to be considered. We will examine the criticisms of Noom, which include concerns over its effectiveness, the possibility of weight gain, and the lack of personalization.


One of the biggest critiques of Noom is its efficacy. Although studies back the approach of Noom to weight loss, there’s little information regarding the app’s effectiveness over time. Certain users might experience an initial weight loss while applying for the program but cannot sustain their weight loss in the long run.

Some critics of Noom claim that the app’s focus on changing behavior and individualized coaching and support might not be sufficient to maintain weight loss over time. They claim that the app’s emphasis on short-term goals might not lead to long-term behavior changes and that its reliance on monitoring and logging might not last for long.

Potential For Weight Regain

Another issue with Noom is its potential for weight gain. While the approach of Noom to weight loss relies on a change in behavior and lasting lifestyle adjustments, some critics claim that the app’s focus on short-term goals could hinder users from sustaining the weight loss they have achieved in the long run.

Some critics argue that the app’s focus on logging and tracking could be unsustainable in the long run and that users could depend on the app’s feedback and assistance instead of developing their motivation to make healthier decisions. This could lead to weight gain after users quit using the app or fail to reach their weight loss goals.

Lack Of Individualization

Another critique of Noom is its absence of personalization. Although the app provides personalized coaching and support, some critics claim that the method used by Noom to lose weight may not be adapted enough to the individual’s needs and preferences.

Some critics argue that the app’s focus on caloric densities and its color-coded system of categorizing foods might not be appropriate for everyone, especially those who suffer from food sensitivities or allergies. They also suggest that the application’s dependence on logging and tracking might not be suitable for everyone and could not consider particular differences in metabolism or the need for nutrients.


Is Noom helpful?

There is evidence that Noom helps people shed weight. In one study, 78% of the participants lost weight using Noom, and 23 percent dropped more than 10 percent from their weight. Dieting can be difficult, regardless of the method you choose.

What is the drawback of the Noom?

One of the possible drawbacks of Noom Noom could be that the suggested monitoring can be time-consuming, difficung, and even stressful for certain individuals. If you’re trying to reduce time spent using your smartphone, Noom may not be the most effective method for losing weight.

What’s the rationale behind Noom?

Noom strives to assist users in concentrating on their mental state before focusing on their meals. The company’s ethos is that “once you determine the things you’re ready to work on, your mindset will help you form new neural connections over time to change your habits.”

Does Noom Work With No Exercise?

Noom helps you lose weight without having to exercise. We focus on tracking your food intake, eating nutritious and filling food items, and developing healthy habits that can be sustained over the long term. We also understand the benefits of exercising for your mental and physical well-being, even if losing weight is not required.

Is Noom effective for weight loss?

Noom has been shown to be effective for weight loss in some studies. A 2016 study published in the scientific journal Scientific Reports found that Noom users lost an average of 7.5% of their body weight over a period of 9 months. However, individual results may vary, and the success of the program depends on factors such as adherence and commitment to making sustainable lifestyle changes.

Is Noom a scam?

Noom is not considered a scam. It is a legitimate program that provides tools and resources to help individuals make healthier choices and manage their weight. However, as with any weight loss program, it may not work for everyone, and individual experiences can vary.