Plants in Graphic Design: A Step-by-Step Guide on How to Master the Trend
Plants have been a source of inspiration for many centuries. The first mention of floral design dates back to the time of the ancient Egyptian kingdom. Design based on natural elements allows you to evoke the feeling, sight, and sound of immersion in nature. Looking at plants, we create a strong connection with the outside world.
2022 has increased the demand for environmental imagery in graphic design. The latest exhibitions of famous designers prove that today organic textures, shapes, colors, icons, and illustrations are widely used in various segments of graphic design.
The demand for plant motifs is because the organic design is incredibly versatile and can be integrated into almost any environment, style or technique. For example, we can see an organic trend in the product, interior, and industrial design. If you want to master this trend, our article is for you! We have prepared four simple steps that will make you a master in plant graphic design.
What Kind of Business is a Design With Plant Elements Suitable For?
Before we dive into the main idea of our article, we would like to discuss which business segment of flower design would be the most successful. It is not difficult to guess that the floral style is aimed at the female target audience. The use of floral style is suitable for businesses with such corporate traits as femininity, youth, elegance, and sophistication.
For example, the organic design of fabulous fits into women’s clothing, lingerie, cosmetics, home goods stores, beauty salons, and pastry cafes. Also, a floral design in the advertising of wedding agencies will be advantageous. Therefore, this trend will bring profit to those who actively cooperate with these business segments.
4 Steps to Master the Plant Trend in Graphic Design
Ready to become a master of using plant elements in graphic design? Let’s break down the hottest organic design trends and learn how to incorporate them into work.
Use Neutral Colors
If your goal is to evoke an organic, natural feel in your designs, natural tones are the top graphic design trend. The environment has hundreds of plants with neutral tones. Surely, your first thought of neutral tones is browns, beiges, whites, and grays. However, soft pink, transparent blue, pale lilac, and apricot with light gold, cream, light lemon, lavender, and peach are also included in the palette of natural tones. Below we have provided a list of plants that have a palette of these shades:
- The pastel triad of flowers (pink-light-white) will be provided by the corresponding varieties of bearded irises, catnip, daisies, lilies, and delphiniums.
- A wide variety of apricot, pink, and lilac shades will provide a hybrid daylily.
- Violet will provide a gentle pink and blue gamut.
- An attractive pink and white palette provides phloxes, roses, and tulips.
- Lavender blue palette found in lavender, sage, and geranium.
For more inspiration, we recommend visiting the botanical gardens. This is pleasing to the eye and will expand your pastel palette. Don’t forget to take your wild and tropical house plant identifier with you – it’s an indispensable tool for those who have never studied botany. For example, with Lily Plant Identification, you can quickly learn about the characteristics of plants and add them to your collection.
When working with organic projects, you can go back to your collection and use it effectively. The app contains a lot of helpful information and includes a group of experts. You will know the plant’s genus, geography, and culture. This information will allow you to implement plant colors better to reveal the brand’s potential.
Draw Organic Shapes
The form is a fundamental element of graphic design. The form helps us to express the nature of the object we are reproducing on paper. Precise geometric lines have long faded into the background. Now the trend is more natural and organic forms. Where can we get inspiration to create curved and imperfect lines? Of course, plants are the primary source of inspiration.
Agree that organic shapes, objects, and lines look better than sharp and straight geometric shapes with bright colors and futuristic textures. Plant shapes can be great additions to illustrations, fonts, logos, and product packaging. For inspiration, you can use poinsettia, caladium, aglaonema, coleus, neoregelia, and royal begonia. Plants have beautiful wide sheets with unusual natural forms.
Create Botanical Design
Unlike styles that draw inspiration from their environment or incorporate organic themes, botanical design is usually a direct representation of flora in its natural form. Botanical drawings, drawn in a realistic and natural style, often combine bold but muted colors, thin lines, neutral backgrounds, and natural shapes and motifs.
It would seem that still life, which first appeared in the 1600s, should have lost its relevance due to the emergence of new extraordinary forms. However, still, life is now becoming part of posters, branding, and illustrations. This style is ideal for those companies that want an organic, pleasant, nostalgic mood. You can choose peach, orange, barberry, pomegranate, and lemon trees for inspiration.
Use Natural Textures
Natural textures are one of the most tactile elements of organic graphic design. Natural textures help give your projects a natural, handmade feel: crumpled paper, coffee beans, chamomile flowers, wood-based patterns, botanical prints, and textures are trending among natural elements. Thanks to such natural objects, you can make your project more tactile.
To make the natural texture look appropriate, we recommend using collages. Combining organic elements with digital will look modern, but at the same time, with a handmade touch. Among the bright natural textures, plant leaves, berries, fruits, tree bark, and flowers are popular.
Basic Tips for Using Plant Style
Now that you’re familiar with vegetal style trends, check out some essential tips for applying them to graphic design:
- Not only traditional roses or tulips can be used as flowers. Daisies, lilies, herbaceous plants, and coniferous branches are suitable for creating interesting compositions.
- The font chosen for the logo should not be lost against the background of other elements of the composition.
- When creating a design, we recommend a minimal floral accent, stroke, or underlining of your company name.
By applying these simple tips, working with plants will please you!
Even though we live in modern times, we use advanced technologies and various innovations – nature will always remain a trend. The presence of plants and trees in graphic design evokes warm emotions, building customer loyalty. Mastering the trends in the vegetable style will allow you to cooperate with many platforms: cosmetics, clothing, lingerie, perfume stores, wedding agencies, and beauty salons. Therefore, do not miss the opportunity to become a leader in the top graphic design niche!