Best Mobile Marketing Automation Trends For 2022-2023

Best Mobile Marketing Automation Trends For 2022-2023

Best Mobile Marketing Automation Trends For 2022-2023

Mobile marketing automation is here to stay. This technology will change how you market to modern app users, so take advantage of these trends today. By following these trends, you’ll be one step ahead of your competition and improve your campaigns almost immediately. Read on to discover what these trends are and how you can take advantage of them. Listed below are some of the most popular trends in mobile marketing automation. This year’s mobile marketing automation trends include:

Geo-fencing campaigns

Geo-fencing campaigns can be very useful for driving foot traffic into stores and increasing phone calls to your business. However, to be effective, geo-fencing needs to be used with care. Here’s how you can make geo-fencing work for you. Identify your customer persona and estimate the location where your customers spend most of their time. Once you have a good sense of where your customers spend the most time, you can start targeting them with geo-fencing campaigns.

The most important thing to remember when running a geo-fencing campaign is to monitor its performance. Once your campaign is live, you’ll want to track its click-through and conversion rates. Make sure you choose keywords that are highly relevant to your business. These keywords may be general terms that your consumers use regularly, or they could be very specific and long-tail. The goal is to maximize the results from your campaign.

One of the best ways to make geo-fencing work for your business is to get creative. For example, you can send push notifications to customers who are near a Taco Bell location. This strategy is proven to increase sales by 6 percent. And if you don’t want to spend money on a geo-fencing campaign, you can use beaconing instead. By using beacons, your app knows if you’re nearby and will send you relevant promotional messages.

In-app header bidding

It’s no secret that implementing header bidding in-app is a hugely successful way to drive app revenue. In fact, in-app header bidding has helped publishers of mobile games and entertainment apps boost app revenue by up to 2,433%. To get started, you must choose a suitable mediation partner and SDK. There are dozens of these, many of which claim to have proprietary ad tech.

Header bidding, also known as in-app header bidding, is a programmatic advertising method that allows app publishers to offer their ad inventory to all demand sources at the same time. Using this method, media buyers are forced to compete for an ad space, which results in higher fill rates and a lower cost per mille. One of the biggest advantages of header bidding is its flexibility. It’s also ideal for mobile app publishers, who can use this innovative technique to reach a broad audience while still keeping control over their ad spend.

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In-app header bidding can lead to higher revenue for mobile app publishers, but it’s not without its downsides. It’s important to understand how this type of bidding works. In-app header bidding works by sending bid requests to supply-side platforms on an external server. This method helps increase the speed of the auction, and enables publishers to control the number of bidders.


The use of chatbots is becoming increasingly common among marketers. They can improve customer satisfaction and encourage customers to take the first step. Chatbots have a variety of advantages over human customer service agents, including instant replies and consistent brand voice. In addition, they are much less expensive than hiring a live person to respond to customer queries. They can also help you avoid hiring expensive customer support agents by automating many of the repetitive tasks involved in customer service.

The technology is already widely used by businesses across different sectors. They can improve the customer experience by analyzing voluminous user-generated data and identifying trending topics. Chatbots also simplify processes. They can handle customer requests efficiently and improve internal workflow. In addition, they can answer simple questions and boost customer engagement. However, chatbots are only one of the trends in mobile marketing automation. It is still a bit early to tell which ones will work best for your business.

As a general rule, chatbots are ideal for selling digital products. When using chatbots, capture the customer’s email address to follow up with them after a purchase. Also, ask for feedback or direct customers to review sites. It is important to know how to implement chatbots as one of the best mobile marketing automation trends. This article explores some of the key aspects of chatbots and how they can help your business.


AI in mobile technology allows businesses to use dynamic pricing to set prices that are optimized based on demand and consumer willingness to pay. Businesses can implement AI-controlled dynamic pricing to craft more personalized and targeted messages that appeal to specific consumers. This technology also allows businesses to monitor market reactions to their prices to optimize revenues. For businesses, AI can greatly help improve marketing ROI by increasing the effectiveness of a mobile marketing campaign. This technology is available at an affordable price point and is easy to initiate.

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One example of AI in mobile marketing is in the rewards program of Starbucks. The company has built relationships with its customers by giving them free coffee on their birthdays. With the help of AI, marketers can target customers based on their buying behavior and location. This information can be used to improve marketing campaigns and prevent the promotion of out-of-stock products. However, marketers should know that AI isn’t capable of replacing human marketers completely.

Machine learning algorithms analyze large amounts of historical data and predict what type of ads will convert customers. The use of AI in mobile marketing automation allows marketers to tailor their message to the right customers based on their preferences. For example, customers like to read ads that relate to their problems. With AI in mobile marketing automation, marketers can use predictive analysis to improve product recommendations on e-commerce sites. AI can also guide marketers through in-store behavioral data analysis.


Marketing tasks are changing, thanks to the latest trends in mobile marketing automation. These systems do countless tasks with human speed and precision, including sending regular reports and gathering data. A recent study estimated that 92% of marketing agencies will invest more in marketing automation integration in 2022. To keep up with the trend, marketers should consider integrating their marketing automation system into their current strategy. In the meantime, the market is predicted to grow to $25.1 billion by that time.

As mobile usage continues to rise, so will the need for automated marketing tools. These tools are already helping companies collect valuable public data, such as user demographics, interests, and behaviors. In addition, AI and machine learning can help companies make relevant content for their customers. Furthermore, more customers expect apps to do more than just give them the latest features. As a result, voice recognition tools are becoming an increasingly important part of any mobile marketing strategy.

Artificial intelligence and machine learning are key technologies in marketing automation. These algorithms can automate certain marketing tasks, such as lead scoring and segmentation. These new technologies are saving businesses significant financial resources. Netflix recently reported that it saved $1 billion by using a Machine Learning algorithm. With these tools, marketers can optimize their marketing campaigns and boost revenue. In addition to generating revenue, AI and ML can help with content strategy research and optimization. Custom feed algorithms, for example, use machine learning to generate content that is relevant to consumers’ interests.

Machine learning

Using machine learning for mobile marketing automation will help you optimize your campaigns in a number of ways. By applying statistical estimations and historical data, machine learning algorithms can identify and categorize audience members based on behaviors and search history. For example, if a user visits your website often and purchases red shoes, they will be presented with a similar set of footwear in their category. Using this information, you can better target them with a personalized message.

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Another way machine learning can help you improve your campaigns is through its ability to crunch data. Machine learning algorithms can process large amounts of data quickly and trigger alerts when certain trends or unusual spikes occur. While there are several examples of how machine learning can be used to improve marketing campaigns, this article focuses on some of the most compelling ones. Here are three ways machine learning can improve your marketing campaigns. To start, consider analyzing the data collected by your current system.

In mobile marketing, ML can be used to predict what messages to send to your customers. A typical mobile app could have 200 metrics. Typical marketers only measure 25 of these. But machines can digest massive amounts of information very quickly and apply it to your marketing campaigns. As an example, if you have an eCommerce app with thousands of active users, machine learning can predict which products they are likely to purchase in the future. The machine can even predict when a user is likely to buy.

AI-powered marketing tools

AI-powered mobile marketing automation tools can help you save time and money while managing multiple tasks. Many of these tools are built on machine learning to automatically write marketing copy. Jarvis AI, for example, can generate sales copy using machine learning to improve product descriptions. You can integrate Jarvis with your website’s live chat feature, Facebook Messenger, Slack, or other messaging applications. It can also make copy suggestions based on user intent.

Indico uses artificial intelligence to provide a comprehensive view of your customers. It uses predictive analytics and AI marketing to develop 1:1 communication with each customer. It also helps you build custom apps and websites and offers personalized demos. To learn more, visit the Indico website. If you are considering a mobile marketing automation solution, Cnetric is a good choice. The platform offers cloud-based and centralized content management. And its AI-powered capabilities make it a great choice for any business.

Personalize combines machine learning and artificial intelligence to determine which products and services a contact is most interested in at a given moment. You can tailor your marketing message to meet those interests so you can sell the right product at the right time. Personalize is the perfect choice for marketers with high-quality customer data. The software also allows you to target your ads to a specific demographic. With these capabilities, AI-powered mobile marketing automation tools can increase revenue and customer retention.