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Gartner Recognizes Leaders in Mobile Marketing Platforms
In the recent Gartner Magic Quadrant for Mobile Marketing Platforms, Swrve, Punchh, Leanplum, and Airship were recognized as leaders. Swrve is a leader in the Visionaries quadrant, and Swrve was named the only mobile marketing platform to place in the upper-right Leaders quadrant for three consecutive years. Both Swrve and Punchh offer similar features and are also positioned in the Leaders quadrant.
Airship tops the Leaders quadrant.
Gartner’s 2020 Magic Quadrant for Mobile Marketing Platforms includes Airship as a Leader. This recognition is no surprise, as Airship was previously known as Urban Airship. The company has grown its geographical reach and developed A.I. and ML capabilities. It also received the highest Product Scores across all three Use Cases. In addition, the company topped Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms and its Magic Quadrant.
This latest recognition comes on the heels of an impressive year for the company. It has seen dramatic growth, doubled its all-time message volume, and boosted its customer base through data solutions. The company’s predictive A.I. solutions leverage unique customer data to help businesses reduce churn and deliver the right message to the right person at the right time. The company recently received the Leaders quadrant from Gartner in the category of mobile marketing platforms, earning the farthest position in the “Leaders” quadrant.
Among the Challengers, IBM’s Watson Marketing platform is a standout. The marketing team can craft a program using the Watson marketing product. This platform is built with integration in mind. For example, punch can help marketers craft in-app messages by leveraging IBM Watson Marketing. It also features a centralized reporting system. Lastly, Airship is a Leader in the Magic Quadrant for mobile marketing platforms.
Mobile marketing vendors include Swrve, Inc., Vibes, Acoustic, L.P., and Leanplum. Leading vendors differentiate their service and data analytics from each other. They also must be future-focused, considering the rapid technology change. As such, it is vital to choose a platform that considers the future so that it can keep up with evolving customer preferences.
Swrve is a Leader in the Visionaries quadrant.
Swrve, a mobile marketing platform that allows marketers to create, track, and measure campaign performance, has earned a place in the Visionaries quadrant of Gartner’s Magic Quadrant for mobile marketing platforms. This company’s platform has been designed to work on mobile devices, and some mobile-only vendors have expanded to support other channels, including the Internet of Things. Alternatively, large marketing clouds have built-in mobile capabilities.
While Visionaries tend to set strategic direction, they also typically demonstrate specific capabilities and promise for enabling ABM. However, visionaries may fall short of broader functionality requirements and lack the necessary partner ecosystems. Additionally, they may not have the scale to execute on their own. These gaps limit their market presence and growth potential. As a result, Swrve is a Leader in the Visionaries quadrant of Gartner’s Magic Quadrant for mobile marketing platforms.
Swrve’s real-time marketing platform enables leading brands to reach millions of customers, regardless of channel. Its relevant engine processes highly granular customer data, including geolocation, media preferences, and app usage. Leading brands use Swrve for customer engagement, revenue, and loyalty. This recognition has many benefits, and Swrve continues innovating in this area.
Swrve also has the highest number of customers in the Visionaries quadrant. Swrve’s success in the Visionaries quadrant is mainly due to its vision and execution, positioned above competitors with its unique feature set. Swrve also has an impressive user interface, enabling users to create and publish campaigns.
Leanplum is a Leader in the Niche Players quadrant.
The Gartner Magic Quadrant for mobile marketing technologies includes Leanplum, Sailthru, and Omniture. These companies offer marketing automation and personalized content to improve mobile app metrics such as purchase conversion. In addition, Leanplum is the only vendor part of the Visionaries quadrant, indicating that it has a broad range of capabilities that differentiate it from competitors.
In the 2017 Gartner Magic Quadrant, Leanplum stands out among other mobile marketing platform vendors because it is focused on data analytics. Its platform helps marketers optimize campaigns and track performance. It includes mobile websites, applications, messaging, push notifications, location-triggered interactions, and mobile wallet cards. The company also offers mobile-friendly payment methods, making it ideal for retailers.
Leanplum is a mobile engagement platform designed to help forward-thinking brands respond to real-time consumer demands. It transforms data into a deep understanding of user needs, enabling brands to create unified customer experiences across all touchpoints. This enables marketers to increase customer loyalty by delivering personalized experiences across multiple touchpoints. The company has offices across North America, Europe, and Asia. It has raised $98 million in funding.
Punchh is a Leader in the Visionaries quadrant.
The recent report by Gartner titled Punchh a “Leader in the Mobile Marketing Platforms Magic Quadrant” highlights the growing importance of loyalty and mobile marketing for brick-and-mortar retailers. It identifies the importance of mobile-optimized loyalty programs to drive profitable and relevant customer engagement. Punchh’s comprehensive customer platform provides omnichannel journeys and personalized real-time experiences for customers, contributing to high levels of customer satisfaction.
The vendor is also pushing the boundaries of physical retail technology by launching two new features in the second quarter of 2018. Deep Sentiment analyzes online reviews and Sentiment using deep learning and a natural language processing engine. Another new feature, Predictive Customer Lifetime Value, utilizes a machine learning model to predict a customer’s lifetime value.
The Magic Quadrant is a framework for competitive analysis, looking at four types of tech providers. It also identifies players with new market segments. The report was developed by Gartner, a renowned Wall Street analyst and leading technology company that provides an overview of the technology industry and helps businesses evaluate applicants. It legitimizes new companies in the technology industry, which can lead to further growth and expansion of the sector.
The Visionaries quadrant of Gartner’S Magic Quadrant for mobile marketing platforms features two different types of mobile marketing platforms. Mobile-centric marketing organizations focus on unique mobile features to engage customers. At the same time, mobile-extender marketing organizations adapt existing leads and customers to fit mobile environments. While there are many types of mobile marketing platforms, some crucial characteristics differentiate these vendors.
Plexure Group is a New Zealand company.
In the recent Gartner Magic Quadrant for mobile marketing platforms, Plexure was positioned as a “Niche Player” and is focused on helping marketers personalize engagements through mobile channels. Its clients include retail, QSR, and rewards organizations. Unlike some of the other companies in this Magic Quadrant, Plexure is not headquartered in one country but has a global presence and has users in 60 countries. Its most prominent customers are McDonald’s, White Castle, and Starbucks.
The company’s platform delivers real-time data to give brands continuous, data-driven insights to drive consumer behavior and increase brand spending. Plexure’s platform can help brands boost average basket sizes by as much as 55 percent, double customer spending during campaigns, and increase sales by as much as 60 percent. Earlier this year, the company announced that it would raise funds via a foreign exchange listing on the ASX while maintaining its main NZX ticker.
The company grew revenue by 19% in 2018 and generated non-recurring revenue of NZ$5.3 million. Its technology has evolved and increased its customer base, increasing the number of users and platform activity. Its I.T. costs rose by 22 percent from NZ$2.6 million to NZ$4 million, mainly due to dual running costs when the company moved the platform between cloud providers. Nonetheless, Plexure is a critical player in the mobile marketing platform market and aims to remain there for a long time.
Plexure Group combines data from millions of users with A.I. to identify consumer needs and preferences as part of its customer engagement strategy. Using a comprehensive customer profile, Plexure delivers real-time actionable information and helps marketers deliver relevant offers to consumers. With Plexure, marketers can build 360-degree customer profiles, enabling one-to-one consumer targeting.