What is the Best Time To Post On Instagram On Tuesday In 2022
One way to increase engagement on Instagram is to post at the best time. “Does the change of time matter?” The answer is “Yes”! That’s why we’ve put together this in-depth guide to why it’s so important to find the best time to post on Instagram.
Is There A Best Time To Post On Instagram?
To set the best time to post on Instagram, you need to know your audience’s habits. The good news is that they can be oddly similar to you. People typically scroll through social media pages at lunchtime or just after lunch while sipping their morning coffee. Most people reach for their cell phones when they run out of energy and distractions at the end of the day.
Research shows that Monday isn’t the best day to post on Instagram. The most hated days of the week are usually the busiest days, so people don’t have time to browse social media. In other words, avoid Mondays.
Moreover, on Tuesday, people tend to spend the first-hour drinking coffee and chatting with co-workers in the office. In other words, on Tuesday, posting around 10 am will give you the results you want. Subsequent research backs up this claim, as studies show that postings between 9 am and 11 am on Tuesday can provide you with the most engagement.
How To Get The Most Out Of Instagram?
Learning how to post on Instagram is a kind of science. Time isn’t the only issue. It also applies to hashtags. But selecting the best time can be hard. If you use something very popular, your posts will get lost in the sea of photos. If you come up with it yourself, your traffic will be zero.
Tuesdays Are Best For Posting!
When it comes to the best times to post on Instagram, to be fair, you need to determine when people are bored. It usually happens when they scroll through their social media feeds. We often chat with office fellows and have tea or coffee before beginning work, so around 9 am is the right time for posting.
By far, the best time to post on Instagram is during your lunch break. We’re all so phone-obsessed that we can’t have a good meal without simultaneously using social media. So anytime between 11 am to 1 pm, you will get the best engagement rate on Tuesday.
At 5 pm, people usually run out of spirit and pick up the phone again at the end of the day. Despite Instagram changing its algorithm and making it difficult to determine exact post times, we rely most on the power of people’s habits. Think of all the times you grab your phone during the day searching for entertainment. You are not the only one doing this. Consider these daily patterns when planning your next post.
When Should I Post On Instagram?
A general set of recommendations can help you find content. However, if you want to stay at the forefront of your niche and become a thinking leader, you need an Instagram marketing strategy tailored specifically for your target audience. Developing such a strategy requires in-depth audience data. Here are two methods to extract audience information from your IG account.
Method #1: Check Instagram Stats
Instagram Insights is a great way to find out who likes your posts! From the number of accounts you cover to the locations around the world where your content is viewed, the statistics in the Statistics section are tailored perfectly to your account.
Here’s how to access it:
Convert your Instagram account to a business account. You will need a public account to do this (so go to your privacy settings first!)
After entering your account settings, scroll down and click “Switch to Business Account”.
Click on the three stripes in the upper right corner. Go to Insights, which will be number four on the list!
Click “Audience” and scroll down to the Subscribers section. Here you can see a chart showing the days and times of the week.
When you tap a unit of time, a number appears indicating how many subscribers were online at that time.
Click on “Days” and the chart manifest information for the dates when your viewers were online.
Your Instagram profile information gives you access to analytics on impressions, reach, website clicks, profile views, subscriber engagement, stories, and more. You can use this data to provide valuable clues and insights into the best Instagram post times for your audience.
Method#2: Identify Your Target Market
Identifying your target audience should be the first step in determining when they are most active on Instagram. If you target people who work 9-5, you are more likely to see Instagram in the morning. On the other hand, if you’re targeting college students, they stay up late on Instagram and stay up all night.
Method#3: Watch Out For The Time Difference
If you have a global target audience or subscribers, publishing at a specific time of the day may not achieve the same results as having subscribers mostly residing in the same time zone. Given the time zone difference, Instagram’s post is around 7:00 am EST and stops around 9:00 pm (or midnight EST) when most of your followers are awake.
Method#4: Decide Which Post Type Is Best For You (Videos, IGTV, Posts, Stories)
Different types of Instagram posts offer additional benefits. You need to keep track of which style works best for each post. For example, 70% of Instagram users view Stories every day. Stories are thus a great option for brands to share the most important information with their followers.
On the other hand, videos are a great vehicle for sponsored posts and a great feature for finding new trends. According to the Instagram business team, videos are specifically designed to increase brand awareness. IGTV videos up to 4 hours long are ideal for educational content.
Method#5: Don’t Forget To Use Hashtags To Extend Your Instagram Time
It’s no secret that Instagram thrives on the use of hashtags. Using hashtags in your posts increases the chances of being discovered by non-followers. It would help if you switched to using a hashtag category other than brand hashtags. It will diversify the channels you can display, increasing your reach significantly over time.