How Naked Wines Became A Wine Direct Sales King
Naked Wines is a company that sells wine directly to consumers. It was founded in 2008 by Matthew Ryle and Rowan Gormley. The company has seen rapid growth in recent years, due in part to the COVID-19 pandemic. In 2020, Naked Wines saw an increase in sales of $222 million. This article will discuss how Naked Wines became a wine direct sales king.
Naked Wines was founded in 2008 by Matthew Ryle and Rowan Gormley. The company is based in the United Kingdom and sells wine directly to customers. It offers a subscription service that delivers wine to subscribers’ homes. The company has seen rapid growth in recent years, due in part to the COVID-19 pandemic. In 2020, Naked Wines saw an increase in sales of $222 million.
Naked Wines differentiates itself from other wine companies in several ways. First, it sources its wines from small, independent winemakers. Second, it offers a subscription service that delivers wine to subscribers’ homes. Third, it has a social media-based marketing strategy that relies on word-of-mouth marketing.
The Ultimate Guide: How Naked Wines Became A Wine Direct Sales King
Naked Wines has been successful in large part due to its differentiation strategy. The company’s focus on small, independent winemakers and its subscription-based delivery service has helped it to stand out in the crowded wine market. Additionally, Naked Wines’ social media-based marketing strategy has helped it to build a loyal customer base.
Looking forward, Naked Wines is well-positioned for continued growth. The company’s unique business model and differentiated product offering have helped it to gain a significant market share.
Naked Wines offers its customers two different types of membership: Angels and Friends. Angels are customers who pay a monthly fee of £20 (about $26) which allows them to access exclusive wines at discounted prices.
Friends are customers who do not pay a monthly fee but still receive discounts on wines when they purchase them through the Naked Wines website.
Naked Wines has proven to be a very successful company. In 2017, the company reported that it had over 400,000 active members and that it had sold over 1 million bottles of wine.
Naked Wines has been successful for several reasons. One reason is that the company offers its customers a wide variety of wines to choose from. Naked Wines carries wines from all over the world, including France, Italy, Spain, Australia, and Chile.
Another reason for Naked Wines’ success is that the company provides excellent customer service. Customer service is very important in the wine industry because it can be difficult to resolve issues that arise with wine purchases.
Naked Wines has a team of customer service representatives who are always available to help resolve any issues that customers may have. In addition, the company has an extensive FAQ section on its website that addresses many common questions about wine and wine purchases.
Finally, Naked Wines has been successful because it offers its customers a good value for their money. The company’s wines are typically priced lower than similar wines that are sold in stores.
In addition, Naked Wines often offers discounts and promotions on its wines. For example, the company occasionally offers free shipping on wine orders.
If you’re thinking about starting your own wine direct sales business, then you should definitely take some cues from Naked Wines. The company has proven to be very successful and has developed several strategies that you can use to grow your own business.
They Treat Users As Business Partners, Not Customers
What sets Naked Wines apart from other wine retailers is its focus on building relationships with its customers. The company believes that by treating its customers like business partners, it can provide them with a better experience and create loyalty.
Naked encourages frequent buyers to become angel investors by purchasing a membership because customers can simply order wine by bottle. Naked gives investors a chance to play an active role in the business with a $40 a month buy-in. Naked marketing states that angel investors are sponsoring winemakers.
Naked’s app immerses in the winemaking process and their investment could change a winemaker’s life. It is possible for investors to chat with winemakers, ask questions and give feedback.
Angels receive a free bottle of wine each month, as well as paying wholesale prices, which is a loyalty perk. They play a part in the sales process by leaving feedback on the wines for other would-be buyers.
Customer opinions are put front and center in each wine listing. The percentage of angels who would recommend the wine can be seen by buyers, as well as more detailed reviews further down the page.
During Hard Times, They Put Community First
Since many other wine companies are seeing steep rises in sales during the COVID-19 lockdowns, Naked Wines is in a good position to retain its customer base. In 2020, they focused on building relationships instead of focusing on growth.
As a result of their attitude toward their customers, they have developed a long-view customer-nurture style. In contrast to some direct-to-consumer companies, Naked Wines places more emphasis on long-term retention and natural acquisition.
According to Luke Jecks, former CEO of the Marketing Journal, an ‘attract’ model is better than a ‘trap’ model. Customers play a crucial role in the success of this model. The company measures the lifetime value of their customers based on how long they stay with them and how much they spend.
The importance of that is much greater than the transaction of today. Getting loyalty will lead to sales, we believe.”
Naked Wines is a great example of how a company can use direct sales to grow its business. What started as an online wine club has turned into a multi-million dollar company thanks to the hard work and dedication of its employees and customers.
If you’re looking for a way to sell your product directly to consumers, take some cues from Naked Wines and see how you can apply them to your own business. Do you have any questions about how to start or grow your direct sales efforts? Let us know in the comments!